Google Ads account review with Ty Whittingham and Ken July 18th 2019
Here is another Google ads account review for you. This time, a man named Ken who owns a creative agency in Long Beach California was looking to improve his clients Google ads account. He reached out to me and we had an excellent conversation. I hope you enjoy.
If you have an active Google ads account and would like to schedule an account review with me similar to the one you are watching above, just use the link below
https://gads.expert
Here is a brief summary of the call in some of my key takeaways.
Google ads conversion tracking is the foundation to success. He was tracking conversions that were meaningless. The specific conversion enabled was from somebody who just visited the contact us page. They could have done one step further and at least had it fire on the thank you page after somebody submitted the form, but it appeared they did not. They also do not have conversion tracking for phone calls, and have multiple numbers on every page of their site, meaning somebody doesn't even have to go to the contact us page to become a lead.
Taking a look at their cost-per-click, based on what I know about keywords in their industry, their CPC is much too high and click volume is too low. They only got 92 clicks throughout the month. You should be getting 92 clicks per day. This is a product of two things,
Poor ads and poor targeting
Their ads were very generic and something that any old Google ads account manager might write. They won't stand out from any other out on the page. You need more engaging ads to increase click-through rates and decrease your CPC to get more clicks throughout the day for your budget.
Targeting is way too narrow. They're only targeting the center of the bullseye. If you haven't seen my Bullseye video yet here is a link.
• The 1st thing I think you need to understa...
I hope you have a wonderful life. That is all for now.