Google Ads athletes and artists comparison
Google ads is a competition. With every competition, there are winners and losers. Similarly to an athlete or an artist, anybody can pick up a ball a paintbrush, a microphone or a guitar and say that they can play, but when it comes down to it there are few artists that ever truly make it big compared to all of those who try. There are few NFL players in the Hall of Fame compared to how many got into the NFL, not counting College, High School and Little League.
If you want to do big league business then you can't have little League strategies in your Google ads account. You need to have your game tight. Your fundamentals on point.
Athletes and artists don't become Elite by chance. Ask any one of them and they will tell you that there has been tens of thousands of hours of practice dedicated to perfection. You have to put in work.
Deion Sanders for example. In this video I break down one of his place where he caught an interception. It was a slant route ran by one of the Dallas Cowboys wide receivers. The way Dion lined up was perfect. His feet were placed parallel to the line of scrimmage, weight on the balls of his feet, butt out, hands up in the fighting position. Once the receiver came off the ball Dion stabbed with his hands and kept his hips Square to prevent getting fooled by the receiver. Dion jammed the receiver which slowed him down a couple steps, causing the quarterback to throw the ball ahead of him and get the interception.
It wasn't by chance that Deion got so many interceptions in his career. The way that he played the game was fundamentally sound, but he also added his own artistic Flair. He was a unique player in every aspect on and off the field. Whether you like him or not, principle Remains the Same. He had good fundamentals and put in work on the practice field.
Jim Morrison is another person I talk about. I just happened to be wearing a Jim Morrison shirt today and I try and listen to him at least once a week for inspiration. He was an American poet. Although, he was not necessarily from America. I think he was from London, but not sure on that fact. The one thing I am sure of, his artistry. He truly was a poet first, a rockstar 2nd. He became a rockstar because his poetry was so beloved. Think about crappy Little Garage bands. How many of those garage bands wish that they could have been a star, but their music just sucks for whatever reason. Some artists have that special talent and some don't.
Google ads is exactly the same. A Google ads manager is somebody who sets up and optimizes Google ads for themselves or in behalf of other businesses. Part of the setting up of the account is writing the ads. Some people write better ads than others. It's just fact. As of today, June 22nd 2019, most of the ads in Google ads are still created by humans. More and more are being written by Machine learning, but I've often found that my ads outperform the machine still most of the time. The other thing you have to do is choose the landing page. If you don't have a good landing page then how can you expect to convert people into customers? A good Google ads manager will be able to create high converting landing pages for whatever vertical they are advertising. If they don't, they will be handcuffed by the conversion rate of whatever site they have to start with. And I haven't even started talking about YouTube ads. It takes a special talent to be able to create a high-quality video. I know this. I have tried. I know my videos are low production quality but my priority right now is making more videos rather than spending more time on less videos.
So that's what I have to say about that. If you want to become an elite Google ads manager you will likely benefit from my more in-depth training. To learn more about it schedule a call with me using the link below
https://gads.expert
Link to Google Ads Compendium
https://gads.expert/google-ads-compen...
Here are my notes from the video
Search
Branded
Non-branded
Display
Remarketing
Prospecting
Video
Remarketing
Prospecting
Shopping
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Non-branded
Smart shopping
Discovery ads
Remarketing
Prospecting