Should I launch a Google Ads campaign on a Friday?
Launching new Google Ads campaigns can be a tricky task. I've heard many an account manager say they don't recommend launching new campaigns on Friday. There are many reasons for that, most of them assuming that the account manager is not going to watch the account over The Weeknd . Well, that is true, but we can also Implement automated rules to help reduce our man hours.
There are a couple of key strategies you should Implement when launching a new campaign in Google Ads to ensure the highest probability of success . This video contains my commentary on my list and here is the list I used to create the video below.
I wish you the best of luck. If you want my help then just schedule a call with me using the link below.
https://gads.expert
Link to Google Ads Compendium
https://gads.expert/google-ads-compen...
BS determined by
Urgency
Manual cpc
Budget sensitivity
-Maximize clicks w/ cap
Just say no to conv. based bidding
No enhanced cpc
Target cpa in rare cases w/ high conv volume
Use kw planner for all cpc estimates
Keywords
Length (3 or more words)
Matchtype
Proactive negs
Devices
Mobile 50% neg by def