Predicting Google Ads Success with Math
When launching new Google ads campaigns, it can be easy to cut the cord too soon. If you don't understand exactly what is happening you may not be able to understand why something is not working. However, if you do understand then you may see the glimmer of hope that if you optimize it it will grow.
The most important thing in this case is the cost per click. If your clicks are just too darn expensive because you're bidding too aggressively then you're not giving yourself a chance to win. Margins of Victory are extremely thin with internet marketing. Often in the 10% to 30% range. If you’re 2x what you should be for each click, it will likely eat up your budget too quickly and make you think your campaigns don't work. If you let the cost-per-click come down after you get more clicks and optimize for the highest quality traffic, you campaign can make a dramatic turn around and begin to scale.
Hopefully this helps.
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