Keyword Strategy: Google Ad Grant & Paid Accounts
Wondering which keywords to put in your Google Ad Grant account and which to put in your Paid?
Here's a simple approach to get you the best of both.
Key insight:
When a Paid ad and a Grant ad target the same keyword, the Paid ad gets higher ranking. I.e. if a Grantee targets a highly competitive keyword, their ad may end up buried on page 2. Not ideal.
So, here's the plan:
Target low advertiser competition keywords with your Google Grant.
Reserve medium and high competition keywords for your Paid account
Resources mentioned:
Google Ad Grant - https://www.google.com/grants/
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