Google Responsive Display Ads: What They Are, The Benefits & Best Practices
Responsive Display Ads are a new addition to the Google Ads platform.
They allow you to upload different assets and Google's machine learning algorithm will help to determine the best combination of assets for each ad based on its predictions derived from your performance history.
Another huge benefit is Google will automatically adjust the size, appearance and format of the asset. This means your ad will be eligible to show in most, if not all ad inventory sizes, without you having to create and upload lots of different sizes of your banner.
Here, Performance Manager, Charlotte, talks about the differences between Responsive Display Ads compared to regular ads and best practices for using Responsive Display Ads to improve your campaign performance.
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