Marketers: Let the REAL people do the talking
There's nothing worse than feeling alone and unsupported in your role.
Often times, one of the solutions is to outsource to get the assistance and expertise you need, but it seems such a waste when the talent is within your reach.
Is it possible to flip this on its head? Could we 'insource' the marketing skills we need to create world class content instead?
Is it possible to tap into the people who are working directly with your customers?
If so, how do you identify who you need on your 'marketing team'?
You're going to need writers, people for video, and people to help generate great ideas for content.
It's time to create your 'insourced' marketing team...let's get the REAL people to do the talking :)