Marketers: How much marketing do you REALLY do?
Dear marketers, how much marketing do you REALLY do?
There's a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department:
1/ Marketers aren't doing enough marketing
2/ Marketers are expected to be good at everything
3/ Leadership aren't approving budgets for specialists skills
It's going to be a team effort to solve this...
As marketers, we need to look objectively at the work we're doing on a day to day basis and ask ourselves:
1/ Is this really the kind of work a marketer should be doing?
2/ Is this task in my core skillset?
3/ Do I enjoy this work?
As leaders, we have to manage our expectations. We can't expect our marketers to be great at everything. We have to be prepared to give the marketing team a budget so they can source the specialist skills they need access to, which will allow them to do what they are great at.
Once you've watched the video, jump into the comments section and share what's happening in your organisation. I'd love to hear from marketers and leaders - both your successes and frustrations.
We were all born to work together.
Chris.