End of Helpful Content Update and Start of Oct Spam Update 5 October 2023
American Way Media
2309 Broughton Ct
Austin, TX 78727
(512) 853-9484
https://www.AmericanWayMedia.com/inde...
Welcome to Crawl or No Crawl - this is Carolyn Holzman and today is Oct 5
If its Thursday - we’re in another update - this time spam.
To refresh things - the indexation project is alternating between testing the Google Indexing API and Search console request for indexation. These are two different test sites - so basically on each one of the new content is published every other day.
Looking at the history log - which you can find on American Way Media by searching for Google index Detector its where you’ll see also a visual summary based in the colors of SEO - red or green -
Today the new test page was launched and it went out via the Indexing API - and please note here - no rendering was noted - probably going to see the rendering tomorrow - but I will be on the road so I’ll try to update this page but definitely won’t have a video.
Only once since starting this phase of testing on Sept 3rd with the Indexing API has content requested via the API gone all the way through the system on the same test page for BOTH simple and javascript keywords - that showed itself on Oct 1st for the test page launched on Sept 29th
That’s important to note because if that 2nd pass isn’t happening any content - any optimizations contained within JS on our sites - and even if you’re using Wordpress - depending on what’s happening in your theme - it’s possible there is content within JS that when it doesn’t get rendered Google hasn’t seen it - so whatever benefit you might get from that content or optimization - its like it never existed.
I think as SEOs we don’t really appreciate how critical it is for not only things to get rendered - but for them to get rendered during the google crawler bot visit -
So if you’re using the Indexing API exclusively and not seeing the gains you would expect after 48 hours - that lack of the 2nd pass to actual render or unpack that content so it gets counted in the scoring of that page for ranking, might be the source of the non-event for you in terms of ranking gains.
Also let’s look a how many new chrome builds since we last spoke on the 28th
Update ends
New chrome desktop to close out the same mobile - now there’s a matched set- always a consistent pattern
Then Oct 1 all the inspection tools were updated to the latest build -I call it #46 but it’s the chrome 117 that ends with 92
Then new mobile on the 3rd #47 that ends with 132 build
AND a search console update to October 2nd data
And then the announcement of the Spam update yesterday - the 4th - I know some feel like the spam updated started last week - but when you look at all the updated in the crawlers last week and knowing the pattern of the testing they do when a new mobile comes on - it’s likely that what people were seeing last week was the rollback testing.
If we look at the volatility - when I see this I know that while the bots are definitely recrawling and crawling and indexing - then the likelihood is there that they are not serving - the serving of the new content -
Once they do open up the serving - then expect to see the volatility go up - likely sharply and it will be all red and someone will start the “its an unannounced update” cry and then well, we all have seen that pattern.
I’m just saying its a pattern not an update based on the data from observing what is happening in the logs and all the chrome updates.
OK - stick around for more Indexing API tests -
Related Topics:
October Spam Update
Google Indexing API
Search Console Indexing
Indexation System