These Startups Are DISRUPTING Amul, Vadilal, & Quality Walls | Indian Ice Cream Market Decoded
In this episode, we discuss the Indian ice cream market and how new guilt-free players are disrupting traditional players like Amul, Vadilal, & Quality Walls.
Get Product 1-1 Mentoring - https://topmate.io/rakshit_lodha10
Get Marketing 1-1 Mentoring - https://topmate.io/dhruv_shah10/475871
Atomberg's Case Study - • How This Startup DISRUPTED Havells, Crompt...
Mokobara's case study - • How This Startup is DISRUPTING Samsonite, ...
Urban Co. Case Study - • Urban Company: 0 to 16,000 Crores | Master...
BluSmart Case Study - • BluSmart's GENIUS Strategy to KILL Uber & ...
How to grow LinkedIn - • I Gained 30,000 LinkedIn Followers & Got t...
Join our WhatsApp community group for the latest updates from Perspectify - https://chat.whatsapp.com/Gw2COeWk1ax...
Follow Dhruv on LinkedIn-
/ shahdhruv04
Follow Rakshit on LinkedIn: / rakshit-lodha-360241187
Chapters:
00:00 - Intro
01:07 - Ice cream Market Analysis
02:20 - Ice Cream Consumption in India
05:25 - Market Segmentation
08:38 - Ice Cream Supply Chain
10:20 - Growth Strategy of Ice Cream Players
11:25 - How Guilt Free Brands are Changing the Landscape
13:25 - Digital Growth Explained
16:50 - Quick Commerce-Led Growth
18:00 - Mango Duet Case Study
19:35 - Guilt Free Pricing Explained
20:40 - Marketing Partnerships
22:35 - Go Zero's Sampling Campaign
24:42 - Join our Community!
_____________________________________
If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
Rate, review, and subscribe to this podcast to never miss an episode.