BluSmart's GENIUS Strategy to KILL Uber & Ola in India | Marketing & Product Case Study
In this episode, we discuss BluSmart's service, marketing & growth strategy that's helping it conquer behemoths like Ola & Uber in the Indian market.
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Sources:
1. https://startuptalky.com/blusmart-suc...
2. https://www.forbesindia.com/article/t...
3. https://inc42.com/buzz/blusmarts-fy22...
4. • Ep. 65 | How Blusmart Works and Makes Mone...
Chapters:
00:00 - BluSmart Killing Uber & Ola?
01:05 - BluSmart Business Statistics
01:57 - BluSmart's Business Model
05:17 - Service Led Growth Strategy
06:00 - BluSmart Location Strategy
07:38 - How Travel Distance is Planned
12:50 - Anchor Tenant Explained
14:55 - BluSmart's Charging Strategy
18:50 - Driver Growth Model
25:24 - BluSmart Branding Strategy
28:38 - Customer Rating Strategy
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Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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