How This Startup DISRUPTED Havells, Crompton & Bajaj Fans | Atomberg Business Case Study
In this episode, we discuss Atomberg's product, marketing & growth strategy that's helping it conquer behemoths like Havells, Crompton & Bajaj.
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Chapters:
00:00 - The Atomberg Story
01:15 - Introduction to the Indian Fan Market
04:45 - BLDC Fans Explained
09:45 - Atomberg's Growth Strategy
11:14 - Initial Phase of Growth
13:13 - Market Research & Cohorts
14:33 - Amazon & Flipkart Ads
17:28 - Genius Retailer Marketing
19:45 - Offline Expansion
22:11 - After Sales Service
25:33 - Arindam's Founder Led Marketing
27:03 - Influencer Marketing
27:28 - Future Growth
29:13 - Join our community
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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