The ULTIMATE Guide to Blinkit Advertising | Strategies, Cost & Ad Creatives Explained (2025)
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Are you a marketeer thinking of exploring Blinkit ads for your business? Well, this is the only guide you'll need. In this video, we talk about:
1) Understanding Blinkit's Market: Learn about Blinkit's market share and competition with platforms like Zepto and Instamart.
2) Navigating D2C Advertising on Blinkit: Explore the different ad formats available, including Reach and Performance campaigns.
3) Leveraging Blinkit for Brand Awareness and Sales: Discover strategies to maximize your brand's visibility and drive conversions.
4) The Pros and Cons of Blinkit Advertising: Weigh the benefits and limitations of using Blinkit as an advertising platform.
Chapters:
00:00 - Introduction
00:58 - QC Market Explained
01:58 - When should you explore Blinkit Ads?
02:55 - Engagement Rates of Blinkit
03:40 - Retention Rate of Blinkit
05:40 - Spray & Pray Approach
06:25 - Blinkit vs Zepto & Instamart
07:25 - Startups X Blinkit Campaigns
08:50 - Amazon Marketplace Explained
09:40 - D2C Advertising on Blinkit
10:19 - Performance Campaigns on Blinkit
11:24 - Reach Campaigns on Blinkit
12:10 - Meta Ads Redirecting to Blinkit!?
13:50 - Festival Advertising on Blinkit
15:10 - Non-D2C Advertising on Blinkit
17:20 - Cons for Non-D2C
19:35 - Drawbacks of Blinkit Ads
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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