How Blinkit Is KILLING Swiggy & Zepto | A Masterclass in Product & Marketing Strategy | Case Study
In this episode, we discuss Blinkit's marketing, growth & product strategy that has helped it stay ahead of players like Zepto, Swiggy & Dunzo Daily.
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*Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video.
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00:00 - Blinkit Bigger Than Zomato?
00:45 - Blinkit AOV, Retention & User Base
1:55 - Blinkit's Product Strategy Teardown
4:13 - Blinkit Repeat Rate Strategy
9:35 - Product Search Strategy
10:12 - Cow Dung Spike Story
11:00 - Dhanteras Coin Story
12:20 - Blinkit's Abnormally High AOV
18:22 - Blinkit's Marketing Teardown
19:12 - Grofers to Blinkit Rebranding
19:50 - Rule of 7 In Branding
21:10 - Targetted Marketing Vs Brand Building
22:45 - Blinkit Billboard Strategy
25:02 - Blinkit's Social Media Game
26:45- App SEO
30:00 - Blinkit Performance Marketing
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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