How This Startup is DISRUPTING Samsonite, Safari & VIP | Mokobara Business Case Study
In this episode, we discuss Mokobara's product, marketing & growth strategy that's helping it conquer behemoths like Samsonite & VIP in the Indian baggage market.
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Sources:
1. https://www.google.com/url?q=https://...
2. https://thearcweb.com/article/mokobar...
3. https://blume.vc/
4. https://economictimes.indiatimes.com/...
5. statista.com
6. https://www.pitchonnet.com/marketing-...
Chapters:
00:00 - The Mokobara Story
01:05 - Luggage Market Statistics
02:55 - The Indian Mexico
03:45 - Mokobara USPs
04:10 - Mokobara Strategy
05:20 - Mokobara's Product Breakdown
08:33 - What is Brand Fatigue
10:00 - Building High Brand Recall
14:15 - Moko's Ads Strategy Breakdown
15:15 - Understanding Amazon Ads
17:20 - Apple Pursuing Ads
18:55 - Blinkit X Mokobara Explained
23:00 - Indigo X Mokobara Explained
24:45 - Delta 4 Effect
27:20 - Lessons from Mokobara
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Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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