How Zomato is KILLING Swiggy & Zepto | Zomato's GENIUS Business Strategy Revealed
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In this episode, we discuss how Zomato is on track to become a $100B Company and its offbeat mechanisms to conquer this ambitious objective.
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Chapters:
00:00 Introduction
01:02 Zomato's Businesses Explained
02:00 S-Curves Explained
04:22 - China VS India Delivery Market
06:30 - Food Delivery Growth
07:30 - Zomato's Engagement Strategy
11:10 - Zomato's Secret Internal Name
12:15 - Zomato's Acquisition Cycles Explained
16:00 - Z's Core Competency
20:35 - Branding Vs Engagement
22:20 - Swiggy's First Mover
23:33 - Zomato Local SEO Strategy
25:20 - Secret Company Competing with Zomato
29:30 - Social Media Philosophy
35:48 - P*rnHub Campaign
37:21 - Join our Community
38:00 - South Strategy Explained
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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