The Clinical Trial Patient Engagement Funnel
The process to make #patientrecruitment and retention easier is called a #PatientEngagement Funnel. Patient engagement is basically getting patients more engaged and involved in their own healthcare. How can we do that? Easy! This engagement funnel is an easy thing to break down too. Let's start with the acronym AIDA. Ok, now moving on... Wait, did you want me to define AIDA?
Attention - the first one is getting the patient's attention, sort of like how I got yours by not defining AIDA after I introduced it.
Interest - next, you have to build their interest to participate in a clinical trial. A good way to do this is by educating them further on their condition, on what a clinical trial is, as well as the clinical trials you have going on currently. This step can be done through eBooks, videos, and articles!
Desire - Since you’ve already educated the patients about their conditions and the need to get better, hopefully, you’ve started this stage of the funnel automatically. A patient will be curious about the trial because it is potentially the latest treatment option and can also help out future generations.
Action - Don't confuse this with them filling out a form to express interest in the study. This stage is where the patients give you a call, complete the pre-screener, sign a medical authorization form, or come in for the actual screening visit.
So, after a patient expresses interest in a trial, get their email or phone number. This way if you have either one, and you receive their permission, you can start sending them general health information or even condition-specific information if they allow you. What’s more, you have to do this quickly. As quick as possible! Follow-up is the key here - do this immediately. Otherwise, your patient will forget you and lose interest.
#clinicalresearch #clinicaltrials