Use LinkedIn for Physician Clinical Research Referrals
Study Coordinators, are you looking for local physicians to help you get patient referrals? Use LinkedIn to reach out to nearby physicians, and schedule a meeting or a call. You can use this social media channel to even find a Sub-I for your studies!
Because you are reaching out on LinkedIn, you have to catch their attention with an offer such as a ‘lunch and learn’. By doing this, you can meet their entire team for simply providing lunch, while providing them with more information about your clinical research and explain the criteria a patient must meet for the trial.
Email Marketing
If you can get their email and consent, you can add their information to an email newsletter system, such as MailChimp or Constant Contact. By doing this, you can send monthly emails to keep the physician and their office informed of any future study opportunities.
You can even look into drip feed email campaigns, which are a series of pre-programmed messages, to help you stay in touch effortlessly.
Armed with LinkedIn and email marketing, you can quickly scale up your physician outreach efforts and make contact with the physicians you couldn't contact through LinkedIn.
Share or like this if you found the information helpful!