Principal investigators, let me ask you something, do you want to increase how many patients you can reach in your local community?
Patient recruitment is a challenge, and often its importance in the role of scientific advancement is overlooked. My aim is to offer what I've learned to try and make everyone in the field more successful. This is why you need to look at health fairs. They are a great way to drive local attention to both your studies and your team!
A great cost reduction tip is to team up with other local businesses such as dental practices and nutrition stores to host a health fair. By working with other organizations and businesses attendance will increase, which is a win-win for everyone. Health fairs allow the local community to meet your team, build relationships with them, and learn about your clinical research.
Once you have collected information from the visitors of the health fair, you need to place it in an email newsletter system, such as MailChimp or Constant Contact. With this, you can send monthly emails to keep potential clients informed of study opportunities. This action can even result in a word-of-mouth referral to a friend as well!
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