Writing cold email personalization with GPT and Clay
Live build in Clay where I'm using GPT to write different personalization snippets to use in the intro of a cold email.
Here's what AI is writing for me:
A quick summary of what the company does ('as you're helping people {{ai_summary}}')
Come up with the customer type this target account is serving ('I figured you were connecting with {{customer types}}') for a follow-up email
Come up with a prediction of marketing campaigns this team is likely running ('I figured you were implementing {{marketing_campaigns}}')
This is what a custom intro looks like for 1 prospect:
Hey {{first_name}}, as you’re helping people manage their cloud data infrastructure using managed open source data technologies, I figured you were implementing marketing strategies like informative webinars about managed open source data technologies to engage potential customers.
Have a look and let me know what you think!
video has some audio/mic issues during the last 2-3 minutes