Using Clay and GPT to Create Podcasting Cold Email Campaign
In this video, Hans shares a creative approach to generating podcast questions for recipients based on the followers of competitors. He explains how he built a list of competitors on LinkedIn and used filters to narrow down his ideal customer profile. Hans then discusses how he obtained emails using a tool called Prospeo.io and set up email and LinkedIn outreach campaigns. He goes on to outline his email sequence strategy, emphasizing the importance of testing different angles. Hans also demonstrates how he uses Clay and GPT to personalize the email content and generate interview questions. He concludes by discussing the benefits of repurposing podcast content for thought leadership and promises to provide an update on the campaign's performance.
Takeaways
Building a targeted list of competitors' followers on LinkedIn can be an effective way to reach potential customers.
Testing different email sequences and angles is crucial to finding what works best for your audience.
Using tools like Clay and GPT can help personalize email content and generate interview questions.
Repurposing podcast content as thought leadership material can drive inbound leads and position individuals as industry experts.
Chapters
00:00
Building a List of Competitors
02:10
Getting Emails and Setting Up Campaigns
03:07
Creating an Effective Email Sequence
05:00
Using Clay and GPT for Personalization
06:24
Testing Interview Questions
07:19
Customizing the Email Content
09:09
Syncing and Sending Emails
09:36
Recording and Repurposing Podcast Content
10:36
The Benefits of Thought Leadership Content
11:02
Conclusion and Performance Update