Finding your champions using Clay
This is how you use Clay & LinkedIn keyword searches to find the right target to sell to in every account.
Today I saw a great play by Jed Mahrle that I decided to build out in Clay and share with you.
Here's the basic idea:
You get a list of account you're looking to target
You determine a keyword or multiple keywords that would identify a good fit (in Jed's example it's 'ABM' or 'account-based marketing' skills if you're selling ABM software)
You look for this keyword in skills, about sections, job descriptions or other sections of people's LinkedIn profiles who work at your target account
If you want to copy this play then here's the Clay table: https://app.clay.com/shared-table/sha...