Make Your Google Ad Grant Work: Google Ad Grant Strategy
To drive traffic, conversions and expand the reach of your Google Ad Grant, you need a strategy. Without one, the Grant will struggle. This video covers the critical factors to be aware of and how to deal with each to accomplish your goals using this awesome $10k/m of spend.
Resources:
Apply for a Google Ad Grant - https://www.google.com/grants/
Grant Ads Underneath Paid Ads - https://support.google.com/grants/ans...
Google Keyword Planner - https://ads.google.com/home/tools/key...
Google Ad Quality - https://support.google.com/google-ads...
Chapters:
00:00 Why this is worth your time
02:07 Defining strategy
05:30 Length of a meeting
07:26 Introductions
10:09 Why the Grant is awesome
12:57 Is this a sales pitch?
18:01 Critical Factors
18:22 Overview, Eligibility and Reactivation
21:35 Pros
23:14 Cons
25:15 Search Marketing principles apply
26:48 Critical Factors summary
27:46 Drive Traffic
34:47 Drive Conversions
49:02 Drive Expansion
51:24 Retargeting Sequence
57:50 Offer from Reef
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Subscribe here:
►► / @reefdigital
Chat with us about your Google Ad Grant here:
►► https://reefdigital.com.au/google-ads...