Content Marketing for Offshore Software Teams
Why are some offshore software teams exploding with business while other teams, even those who offer much higher quality, are struggling to get business?
http://www.SourceSeek.com - Connect With Top Offshore Software Teams
In this video, Dave describes a winning approach that an offshore software development team can use to effectively promote their company using content marketing.
You need a good website and all the usual assets to succeed, but a targeted content marketing campaign that emphasizes communication skills and demonstrates real expertise can quickly push you to the top.
There is nothing better than video for demonstrating your offshore software team's communication skills. Seeing and hearing a real person makes the client truly see and feel what it would be like to work with you, and will help alleviate any communications concerns.
Many teams use content marketing, but their content is somewhat self-serving - providing advice on selecting a team or other obvious marketing efforts disguised as content. Legitimately useful content will always help the client to solve a real problem rather than just try to win their business.
Clients are usually struggling with all sorts of issues like stack choice, platform and framework choice, understanding process models, or perhaps they are trying to organize and document their needs so that their project can be a success. By solving some of these simple problems (and doing it without any selling!) you demonstrate to the client that you can help them, and that you have authority and expertise in the space.
When it's time for the client to choose a vendor, they'll consider all the usual elements like references and experience, but those vendors who have shown the client how they can help with a real-world problem are frequently the ones who win the business.
Done correctly, content marketing can be incredibly effective.
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