Performance Max For Lead Gen - Top Tips
Struggling with low-quality leads from Performance Max campaigns? In this video, I break down my top tips for refining your Performance Max strategy to generate high-quality leads effectively.
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From setting up an optimized lead generation campaign structure to leveraging customer lists and offline conversions, you'll discover proven techniques to get better results with Performance Max.
Key Tips Covered:
✅ Use a lead gen campaign structure for the top and middle funnel.
✅ Maximize image and video assets for higher engagement.
✅ Leverage insights from Performance Max to refine search themes.
✅ Optimize with customer lists (customers to leads).
✅ Improve quality by using offline conversions and value-based bidding.
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Chapters:
0:00 – Introduction
0:45 – Lead Gen Campaign Structure
2:42 – Recycle Insights from PMax
3:15 – Maximize Image/Video Assets
5:12 – Use Customer Lists
5:50 – Offline Conversions
7:42 – Brand Exclusion List
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