Performance Max: Use Single Products or Product Groups? (Test Results Analysed)
In this video, I share insights from recent tests on whether you should structure your Performance Max campaigns with single products or product groups. Based on real-world data from our Google Ads agency, you'll discover which approach delivers the best ROAS and how to decide for your campaigns.
What You’ll Learn:
1. Why single-product asset groups used to work (but may not anymore)
2. How to spend allocation is shifting with Performance Max
3. Test results comparing single products vs. product groups
4. Best practices for structuring your PMax campaigns
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Chapters:
00:00 – Introduction
00:10 – Higher ROAS and Lower ROAS
01:00 – Why Use Single-Product Asset Groups?
01:17 – Solutions
01:37 – Test Results
02:32 – Recommendations
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