The Best Performance Max Structure For Lead Gen | Google Ads Tutorial
Want to unlock the best Performance Max structure for your lead generation campaigns in Google Ads? In this video, I reveal a proven framework and scaling strategy to get the most out of PMax for lead gen. Learn how to optimize your asset groups, use top-of-funnel (TOF) and middle-of-funnel (MOF) targeting, and boost the quality of your leads!
Despite its reputation, Performance Max can drive high-quality leads when structured properly. I walk you through:
🔹 Best asset group structure for TOF and MOF
🔹 How to leverage customer lists for better targeting
🔹 Tips for using value-based bidding and boosting conversion quality
🔹 Key insights for scaling your campaigns effectively
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Chapters:
0:00 - Introduction
0:40 - Performance Max structure Overview
1:10 - TOF Structure
2:16 - MOF Structure
3:11 - Summary of Asset Group Structure
3:50 - Creative Tips
4:45 - Scaling Strategy
5:44 - Using customer lists for better targeting
6:40 - Value-Based Bidding
8:13 - Brand Exclusion List and New Customers Only Bidding
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