How To Segment Performance Max Campaigns Asset Groups (eCommerce)
Struggling to segment your Performance Max campaigns for eCommerce? In this video, we break down the exact strategy we use to divide asset groups into higher and lower demand categories. Learn how to maximize your ROI using a smart segmentation approach based on budget, product performance, and keyword research. These tactics have helped our clients achieve a 4.55 ROAS and boost purchases by 70%!
We increase the profitability of eCommerce brands with Google Ads. Become a Growf client today 👉 https://www.growfmarketing.com
You’ll also learn how to:
1. Optimize your segmentation based on budget constraints.
2. Identify your top 20% of products driving 80% of your revenue.
3. Use keyword research to align your asset groups with user search intent.
4. Improve message match to boost ad relevance and conversions.
🚀 Subscribe and hit the 🔔 notification bell for more insider tips and strategies!
Want to take your business to the next level? Click here https://www.growfmarketing.com/contact 👉 Book a Consultation with our team today!
----------------------------------------------------------------------------------------------------------
Connect with my other socials:
Facebook - / growfmarketingcom
LinkedIn - / growfmarketing
TikTok - / joshinstone
Instagram - / growf.marketing
Chapters:
00:00 - Introduction
00:45 - Campaigns Results
01:08 - Foundation Strategy
01:38 - Core Variables
02:06 - Budget-Based Segmentation
03:11 - 80/20 Product Rule
04:20 - Historical Data
05:52 - Keyword Research
07:10 - Keyword Research Tips
08:44 - Scaling Your Campaigns
#googleads #performancemax #pmaxcampaigns #ecommercemarketing #googleadstips #googleadseditor #adcopy #marketingtips #ppcoptimization #searchcampaign #joshinstone