How to Predict Your Google Ads Performance
Want to predict your Google Ads performance? In this video, I'll walk you through the Google Ads Performance Calculator I use to forecast metrics like clicks, leads, customers, cost per acquisition, and return on ad spend (ROAS). This tool is perfect for anyone running lead generation campaigns and wants to know how their ads will perform based on key inputs.
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🔹 What You’ll Learn:
1. How to predict your Google Ads performance using a simple calculator
2. Key inputs you need: CPC, website conversion rate, sales process conversion rate, and average deal value
3. How changes to your ad spend, conversion rates, or average deal value can significantly impact your results
4. The importance of improving conversion rates and lead quality outside of the Google Ads account to improve overall performance
5. How to interpret key metrics like cost per acquisition (CPA) and ROAS
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Chapters:
0:00 - Introduction
0:28 - Key Metrics to Input
1:01 - Example with Metrics
2:29 - Results Based on £5,000 Spend
3:01 - Adjusting for More Competitive Industry
4:06 - Improving Conversion Rates
4:32 - Importance of External Factors
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