Performance Max "Feed-Only" Best Structure (Test Results Analysed)
In this video, I break down the best structure for running Performance Max feed-only campaigns in Google Ads. By limiting your assets and focusing on Google Shopping, you can maximize your ROAS and drive better results for your e-commerce business. I'll share test results, insights, and strategies we use at our agency to achieve success with this approach.
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What You’ll Learn:
Why do we use feed-only PMax campaigns
The ideal structure for minimal assets (headlines, images, and descriptions)
How to use audience signals and search themes for optimal performance
How to measure success with spend allocation scripts
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Chapters:
00:00 – Introduction
00:14 – Why use feed-only campaigns
00:44 – Testing different structures
01:18 – Winning structure explained
02:10 – Visualising past campaign data
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