In this video, I reveal the exact Google Ads strategy that helped scale an eCommerce brand to over $329k in monthly revenue with a consistent 14x ROAS. This is a complete breakdown of our approach, from top-of-funnel demand generation to bottom-of-funnel dynamic remarketing.
We increase the profitability of eCommerce brands with Google Ads. Become a Growf client today 👉 https://www.growfmarketing.com
What You’ll Learn:
1. How to use Performance Max (PMax) campaigns effectively for MOF (Middle of Funnel).
2. Why a feed-only PMax campaign can drive powerful results (sometimes!).
3. How to implement the 80/20 rule to maximize your ad spend on hero products.
4. The importance of brand protection campaigns and dynamic remarketing.
5. Simplified yet data-driven tactics that consistently deliver high ROAS.
Find this framework and all my other frameworks here: https://miro.com/app/board/uXjVPWzgRs0=/
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Chapters:
0:00 – Introduction
0:45 – Overview of the Strategy
1:18 – Top-of-Funnel
1:45 – Mid-of-Funnel
3:02 – Feed-only PMax campaign
3:55 – Bottom-of-Funnel
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