4 ways to Stop Brand Conversions In Performance Max Campaigns
One major issue with Performance Max (PMax) campaigns is that they often attribute conversions to your brand traffic, which can inflate your results. In this video, I break down 4 strategies to reduce brand-attributed conversions and improve your campaign performance.
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What You’ll Learn:
1️⃣ Add a Brand Exclusion List directly in PMax settings.
2️⃣ Add a Negative Keyword List (via Google Support).
3️⃣ Bid Higher for New Customers to prioritize acquisition.
4️⃣ Bid Only for New Customers to exclude returning buyers fully.
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Chapters:
0:00 – Introduction
0:30 – 4 Ways to Reduce Brand Conversion
1:24 – 1. Brand Exclusion List
2:43 – 2. Negative Keyword List
4:50 – 3. Bid Higher for New Customers
5:23 – 4. Bid Only for New Customers
6:47 – Customer Match Lists
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