How to Connect Google Analytics (GA4) to Google Ads
Learn how to connect Google Analytics to Google Ads in this easy-to-follow guide. This tutorial walks you through linking your Universal Analytics account to Google Ads. Stay ahead by mastering this essential setup while it’s still available!
We increase the profitability of eCommerce brands with Google Ads. Become a Growf client today 👉 https://www.growfmarketing.com
In this video, you’ll discover:
•How to navigate to Linked Accounts in Google Ads.
•Step-by-step instructions for connecting Universal Analytics properties.
•Tips for importing site metrics and tracking transactions.
With this connection, you’ll gain insights into purchase volume and performance metrics, ensuring your campaigns are optimized. If you encounter any issues or have questions, leave a comment below, and I’ll help you troubleshoot.
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Chapters:
0:10 - Introduction
0:23 - Transition to Google Analytics 4 (GA4) explained
0:38 - Access Linked Accounts in Google Ads
0:53 - Select the right Analytics property for linking
1:09 - Ensure email access matches for both services
1:21 - Link Google Analytics property to Google Ads
1:39 - Import transaction data for purchase tracking
2:00 - Confirm successful connection for tracking data
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