Leaning into the personal and public health benefits of alternative proteins
Alternative proteins can bring public health benefits, build more stable food systems, stem antibiotic resistance, and help meet climate goals. The three pillars of alternative proteins— plant-based, fermentation-enabled, and cultivated— have unique value propositions.
For plant-based meats, health is still a top driver for consumer purchasing, so communicating nutritional and public health information to consumers must be a priority of the alternative protein industry. In this session, participants will discuss the personal and public health benefits of alternative protein products and share insights on consumer engagement and communication strategies.
Speakers:
Nate Crosser, Principal, Blue Horizon (moderator)
Ethan Brown, CEO, Beyond Meat
Amy Chen, Chief Operating Officer, UPSIDE Foods
Aryé Elfenbein, Ph.D., Co-founder, Wildtype
Sarah Ham, Chief Operating Officer, The EVERY Company
Tess Kelly, Head of External Engagement, Quorn
Brent Kim, Research Program Manager, Johns Hopkins Center for a Livable Future
Christopher Gardner, Ph.D., Stanford University
Session slide deck: https://docs.google.com/presentation/...