Unlocking the market potential of plant-based meat
The global meat market is valued at $1.4 trillion. Alternative proteins capturing just 10 percent market share is an opportunity worth $140 billion. However, plant-based meat sales growth has recently cooled, and consumer insights indicate that the category is, overall, not yet fully satisfying consumer needs. In this session, we’ll hear from a variety of industry leaders on what current consumer insights tell us, discuss the key challenges and opportunities for reigniting sales and capturing market share, and examine how companies across the sector can work collaboratively to capture the immense potential that plant-based meat offers.
Speakers:
Keith Nunes, Editor, Food Business News (moderator)
Neeru Ravi, Principal, Boston Consulting Group
Scott May, Head of MISTA, Givaudan
Elizabeth Gutschenritter, Managing Director, Alternative Proteins, Cargill
Jennifer DiFrancesco, Director of Culinary Innovation, Sodexo
Akerho Oghoghomeh, Senior Vice President of Global Marketing and ESG, Beyond Meat
Session slide deck: https://drive.google.com/file/d/1CDfm...