6 Essentials for Performance Max ecom Success (10 ROAS) | Google Ads Tips
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This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
Other useful videos:
Google Ads: Performance Max Audience Signal Best Practices (2023)
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Google Performance Max: 3-Step Optimisation Checklist
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Performance Max Campaigns Best Structure (10 ROAS Example)
• Performance Max Structure For E-Comme...
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
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I hope you enjoy this video as much as I enjoyed making it. Thank you for taking the time to watch it!.
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