Do You REALLY Know How People Convert on Your Website? A GA4 Love Story.
It is critical to track the correct lead source when looking at the effectiveness of your digital marketing spend and website conversion tools. By capturing the correct lead source, tracking that in G4, and appropriately tagging it in your CRM, you will have a comprehensive picture of how consumers not only get to your website but convert into your funnel giving you valuable insights for your strategy. Join our session to learn how SRI Management is working with its partner, Waypoint to make this vision come to life.
Learning Objectives:
1. How to set yourself up for success by upgrading to G4
2. How do providers like SRI management get the most out of their tracking & analytics
3. Insights for tracking TRUE lead source data from web visits to conversion to your CRM
Presented by:
Terri Sullivan, Founder + CEO at Waypoint
Jason Kay, VP Data + Campaign Analytics at MediaOne Digital
at A.S.K Day 2023