Crafting an Integrated Marketing Strategy for Senior Living Seekers and Adult Decision-Makers
The involvement of adult decision-makers is significant in seniors’ living arrangement decisions, as indicated by a recent AARP study (76%). While adult decision-makers play a crucial role in researching and evaluating options, it is equally essential to consider the seniors themselves, as marketing teams need to prioritize seniors’ needs and preferences as they are the ones who will be living in the community.
This presentation details integrated marketing strategies that engage both seniors and adult decision-makers, addressing concerns and creating an environment where both parties feel valued and confident in selecting the right senior living community.
Learning Objectives:
Learn effective strategies to connect with senior residents and adult decision-makers at different marketing funnel stages.
Understand each audience’s unique needs, motivations, and pain points and tailor marketing approaches accordingly.
Explore why digital marketing has become increasingly vital in the senior living industry and how to engage seniors and their decision-making family members.
Presented by Larry Williams, Senior Living Practice Leader at Dreamscape Marketing, now part of Unlock Health
at A.S.K. Day 2023