Can Performance Max Be Used For Remarketing?? Explained
Discover whether Performance Max can be used for remarketing. While the answer is yes, with limitations, this video explains how Performance Max works in relation to remarketing and how to work around its restrictions.
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Key Insights:
1. Understand why Performance Max cannot be used specifically for remarketing, as it targets both new and existing customers.
2. Learn about alternative campaign types for remarketing, such as Display, Remarketing List Search Ads (RLSA), and YouTube Ads.
3. Maximize your remarketing efforts by using display campaigns for dynamic shopping ads, RLSA for targeting past website visitors, and YouTube ads for more engagement.
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Chapters:
00:00 – Introduction
00:12 – Why Performance Max can’t be used specifically for remarketing
00:56 – Overcoming the limitations: Using other campaign types
01:16 – Display campaigns for dynamic shopping ads
01:32 – Remarketing list search ads (RLSA)
02:12 – Using YouTube ads for remarketing
02:28 – Conclusion
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