How to Optimize Google Ads Location Targeting for Better Performance
Want to improve your Google Ads location targeting? Instead of using a broad radius or city-level targeting, I'll show you how to segment locations strategically for better bid adjustments and campaign optimization.
In this video, you’ll learn:
✅ Why you shouldn’t use a simple city-wide or radius-targeting
✅ How to break down locations into smaller, segmented areas (e.g., postcode-level targeting)
✅ How to analyze location performance using click-through rate (CTR), cost per conversion, and conversion rate
✅ How to adjust bids by increasing spend on high-performing areas and decreasing it for underperforming ones
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Chapters:
0:00 - Introduction
0:15 - How to Segment Locations for Better Control
1:04 - Accessing Location Data in Google Ads
1:36 - Filtering by Impressions and Click-Through Rate
2:10 - Applying Bid Adjustments for High-Performing Locations
2:47 - Adjusting Bids for Underperforming Locations
#googleads #locationperformance #bidadjustments #googleadscampaign #marketingtips #ppcoptimization #searchcampaign #joshinstone