Google Ads Budget Split Calculator: Optimize Your Campaign Spend Like a Pro
In this video, I walk you through the exact Google Ads Budget Split Calculator I use for my clients. It simplifies how you manage and split your ad spend across different funnel stages to maximize performance.
We increase the profitability of eCommerce brands with Google Ads. Become a Growf client today 👉 https://www.growfmarketing.com
🔹 What You'll Learn:
• How to structure your campaigns by funnel stages (TOF, MOF, BOF)
• Best practices for budget distribution (e.g., 60% MOF, 20% BOF, 20% TOF)
• How to set monthly and daily budgets using a simple spreadsheet
• Tips on naming conventions for better reporting and segmentation
• Using Performance Max (PMax) campaigns effectively for lead generation
🚀 Subscribe and hit the 🔔 notification bell for more insider tips and strategies!
Find the campaign budget split calculator here: https://docs.google.com/spreadsheets/...
Want to take your business to the next level? Click here https://www.growfmarketing.com/contact 👉 Book a Consultation with our team today!
Download Calculator: https://docs.google.com/spreadsheets/...
----------------------------------------------------------------------------------------------------------
Connect with my other socials:
Facebook - / growfmarketingcom
LinkedIn - / growfmarketing
TikTok - / joshinstone
Instagram - / growf.marketing
Chapters:
00:00 – Introduction
00:29 – Funnel Stages Explained
00:57 – Budget Split Basics
01:28 – Why Funnel Segmentation Helps
01:57 – Sample Budget Split Calculation
02:25 – Middle of Funnel Campaigns
03:23 – Using PMax for Lead Generation
03:51 – Adjusting the Budget Split
04:52 – Calculating Daily Budgets
#googleads #budgetsplitcalculator #campaignspend #marketingtips #ppcoptimization #searchcampaign #joshinstone