SEO Issues While re-Naming an Entity?
Entities are organizations, businesses, serialized shows, ongoing creative works, people, places, or any proper noun.We discuss a few SEO issues you can encounter with renaming your business, podcast, serialized creative work, or organization. When you rename your "entity", Google needs to connect the information it has about it to other evidence on the web. When you rename something, and Google cannot "connect the dots" it becomes confused, and your rankings may drop or you may not appear in Google carousels or other SERP special features. We look at some specific use cases for this type of renaming malady.
0:00 What are Entity Names?
0:40 Changing Your Entity Name Can Have Adverse Effects
2:23 How Google's Knowledge Graph Works
3:16 Our Personal Experience with Changing Name of Business
4:06 NAPW Citations for Local SEO
4:35 Why You Should Not Change Your Podcast Name
7:52 Be Careful When Changing Social Media URLs/Usernames
8:24 When Might You Change an Entity's Name?
9:28 Other Videos You Should Watch on This Subject
10:24 Video Credits
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