One Thing You Need to Hear About Google Maps Ranking
Most single location businesses want to rank in the top three in Google Maps, even in cities that are farther away. The truth that most SEO companies will not tell you: Google Maps favors proximity, not website quality. This means the business locations closest to customers will rank at the top. Google Maps is primarily a directions app for driving, public transportation, bicycling, or walking. It is NOT a measurement of the top three businesses in your category in your metro area.
Don't be discouraged by this! There are still things you can do to maximize your ranking for customers that are close to your location. We talk about some crucial things to optimize on your Google Business Profile that many businesses are not doing.
In SEO, this is one thing we have to accept. Single location businesses have a low probability of ranking for customers that are 20 or 30 miles away, in competitive categories.
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