Google announced the Link Spam Update on December 14th, 2022. This update uses AI-powered spam prevention known as SpamBrain to detect both ends of paid links, both buyers and sellers. It can also detect sites used for the purpose of passing outgoing links. This update should take about two weeks to roll out. It will be rolling out at scale, to neutralize the effects of link manipulation on search rankings.
Tweet from Google Search Liasion: / 1603125001309167616 --
"it can now detect both sites buying links" from our post covers this. It's possible we've used it in some edge / minor situations, but this is the first real implementation of it for link spam (hence why we did a post about it).
Here is the post they linked to from the above tweet: https://developers.google.com/search/...
Our coverage: https://www.lockedownseo.com/google-s...
Coverage from Search Engine Journal:
https://www.searchenginejournal.com/g...
Search Engine Land had coverage of this also: https://searchengineland.com/google-r...
#LockedownSEO #SEO #LinkSpamUpdate
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