How Do Hyperlinks From Other Sites Help SEO?
Links and how they help your SEO is one of the most misunderstood aspects of SEO. We look at why Google (and Bing) use links as a proxy for authority, how the interpretation of links has changed over time, ways people have tried to manipulate the system in the past and how that is nullified today. We also examine why links from other websites in your industry category mean more than other links. Briefly, we touch on the idea of authority, and how that is roughly measured.
0:00 How Links Influence SEO is Misunderstood
0:30 Links Are a Proxy for Value and Authority
1:35 Google Likes Big Brands, Links are a Characteristic of Big Brands
2:02 A Few Words on Trusted Seed Sites
2:54 Getting Foundational Backlinks to Your Website
4:16 Brief History of Link Schemes and Reasonable Alternatives
5:00 What Google Uses as Ranking Signals
5:20 If You Are Going to Change Your Domain Name
6:28 Ideas I Do Not Recommend for Link Building
7:57 The Most Effective Methods for Gaining Links
9:12 Advice on Advertising on Industry Websites
10:35 Private Blog Networks and Their Diminishing Returns
11:36 Summary on Link Building
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