How to Create a Performance Max Campaign | eCommerce Google Ads
In this video, we dive deep into how to create an effective e-commerce Performance Max campaign from start to finish. Learn the exact strategy, ad copy frameworks, and campaign-building process that will help boost your sales and optimize your Google Ads campaigns for maximum performance. Whether you're a beginner or an experienced marketer, this guide will walk you through every step to set up a high ROAS campaign for your e-commerce store.
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Key Takeaways:
•Discover the 80/20 split strategy for Performance Max campaigns.
•Learn how to structure ad copy for higher conversions using our proven framework.
•Step-by-step walkthrough of building a Performance Max campaign from scratch.
•Tips on using asset groups, audience signals, and more for targeted campaigns.
•Efficient ways to duplicate and optimize your campaigns for faster results.
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Chapters:
0:00 - Intro to Performance Max
0:35 - 80/20 Split Strategy
2:35 - Ad Copy Framework
4:01 - Campaign Setup in Google Ads
5:28 - Conversion Goals & Bidding
7:50 - Adding Assets (URL, Images, Videos..)
10:00 - Video Tips
11:43 - Site Links & CTA
13:23 - Audience Signals & Demographics
17:55 - Set Your Budget
18:32 - Duplication in Google Ads Editor
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