Communicating Your Funeral Home Services and Products
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
How do we let people know our personal services vs. products?
Answer:
• On your website explain the difference between your personal services and your products
• This can be done with checklists, grid or matrix, or even video
• Send new families to an introductory webpage before the arrangement conference to introduce them to or refresh them of the services and products that you offer
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