How Many People Want Immediate Cremation
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
What % of a market is interested in disposal?
Answer:
• I believe it is less than we think – many families are just choosing not to involve us in other celebrations of the persons life
• In a recent survey in Canada (which has over 60% cremation) 73% of those surveyed said that they wanted a Celebration of Life for themselves
• We should look back to our great grandparents who were the original undertakers – he undertook all of the details that happened revolving around a deceased person
• Over the years we have done a great job of continually narrowing and narrowing what we do and have limited it to “directing funerals”
• I recommend that every funeral professional read the book, “The Funeral” by Doug Manning and better yet take his celebrant training – if funeral directors were emcees as Doug & Glenda suggest we would not have such a problem with families telling us that they only want us to look after the cremation
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