Gaining the Support of Hospice Workers Who Recommend the Competition
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
Can you provide ideas or strategies to turn the allegiances of Hospice social workers from a competitor to us?
Answer:
• Be a resource to them and not focus on just getting their referrals – you have to ask “What would be important to them?”
• Offer training sessions or informational sessions that are not preplanning focused – something like the Life and Funeral of Dr. Cecily Saunders – the Founder of Hospice
• Create a Hospice Resource page on your website that is not part of the general navigation of your site – ask them what information would be helpful to give there are patients’ families
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