How to Handle Callers Solely Interested in Low Cost Cremation What to Do When Callers Will Only Use
http://FuneralMarketingBlueprint.com/...
Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
How do you suggest a traditional funeral home / cremation provider combat the $595.00 direct cremation dealer (store fronts) when callers are purely looking for price?! Language to use or technical phone advice?
These low cost providers are saying the public doesn’t need to pay for my high costs or my big building, staff etc and their cost tells them. I keep these calls if I match the price and even if I try to capture another $50 to $100 on the call say for using the funeral home they will walk to the low cost provider.
Answer:
This is what I would recommend:
• Use a Google AdWords cost comparison strategy and pull visitors to your site showing them a comparison chart where you can
• Use Kubasak’s 3 question rule before giving out prices – this will allow you to veer away strictly from price and enter conversations where your competitors cannot compete against you
• Make sure to tell them that you have a No Hidden Fees Guarantee
For more Funeral Home Advertising and Marketing videos, sign up for free at http://FuneralMarketingBlueprint.com/...
To like, comment or share this video, go to:
• How to Handle Callers Solely Interested in...